CRM Specialist

About the role

Join TNET's digital ecosystem as a CRM Specialist. You will help develop and operate the centralized CRM function, creating and managing multi‑channel campaigns, customer journeys, and segmentation to drive engagement across our products.

Key responsibilities

• Design, launch and manage Email, Push, SMS, In‑App and other CRM campaigns.
• Create, test and optimise customer‑journey and automated communication scenarios.
• Segment audiences and deliver personalised communications based on product and lifecycle stage.
• Perform daily QA of campaigns, ensuring correct audience, content, triggers and send logic.
• Prepare email templates and adapt content for different channels.
• Validate event data and customer data quality, identifying issues.
• Monitor campaign performance, report results and analyse core CRM metrics.
• Plan and execute A/B tests.
• Collaborate with IT/Engineering on technical requirements and with product teams on CRM initiatives.
• Continuously improve CRM processes, campaigns and automations.

Required profile

• Minimum 2 years of experience in CRM marketing, lifecycle marketing, marketing automation or customer communication management.
• Hands‑on experience with CRM platforms such as Customer.io, Braze, Iterable, Salesforce Marketing Cloud or HubSpot.
• Proven ability to design customer‑journey and automated communication scenarios.
• Experience with Email, Push, SMS and In‑App channels.
• Strong knowledge of audience segmentation and personalised messaging.
• Ability to analyse campaign results and understand key performance metrics.
• Familiarity with A/B testing principles and execution.
• Good data handling skills and basic SQL knowledge (preferred).
• Knowledge of Google Analytics and UTM parameters is a plus.
• Effective collaboration with IT, product, data and marketing teams.

Required skills

• Customer.io
• Braze
• Iterable
• Salesforce Marketing Cloud
• HubSpot
• SQL (basic)
• Email marketing
• Push notifications
• SMS marketing
• In‑App messaging
• A/B testing
• Google Analytics

What we offer

• Culture of knowledge sharing and continuous learning.
• Innovation‑driven, growth‑focused team.
• Diverse, inclusive and equal‑opportunity values.
• Full support for your professional development.