Performance Marketing Manager

About the role

Salmon’s growth is driven by paid acquisition, and the company is scaling its performance marketing function rapidly. As the Performance Marketing Manager you will own the end‑to‑end paid growth engine across the highest‑volume channels, shaping strategy, execution and optimisation for a fintech platform serving millions of users.

Key responsibilities

• Run paid acquisition campaigns on Meta, TikTok, Google and other platforms for Salmon’s products.
• Collaborate with creative production, product, web/SEO and analytics teams to design and test high‑volume experiments.
• Own the full growth funnel – decide which channels, creatives and funnels to scale and be accountable for results.
• Launch and optimise campaigns directly and through partners, continuously expanding to new channels.
• Shape the creative pipeline by generating concepts and maintaining a structured backlog.
• Build and maintain an experiment‑tracking system to compound learnings across channels.

Required profile

• 5+ years of hands‑on performance marketing experience, preferably in fintech, banking or digital consumer services.
• Proven success running and optimising campaigns on Meta as the primary channel and at least one other major platform (Google Ads, TikTok Ads, Reddit Ads, etc.).
• Experience promoting mobile apps, including web‑to‑app (W2A) funnels.
• Test‑and‑learn mindset: formulate hypotheses, ship variants and draw data‑driven conclusions.
• Strong understanding of attribution, tracking and analytics with hands‑on use of tools such as Google Analytics, Tableau or AppsFlyer.
• English proficiency at B2 level, able to read acquisition funnel data and identify issues.

Required skills

• Meta (Facebook) Ads
• TikTok Ads
• Google Ads
• Google Analytics
• Tableau
• AppsFlyer

What we offer

• Fully remote work with core collaboration hours 12:00–18:00 PM Manila time (UTC+8).
• Company‑provided tools and equipment, plus medical insurance support for you and your family.
• 22 vacation days, Philippine public holidays and 15 sick days.
• Access to an internal mental‑health support specialist.
• Learning opportunities through internal meetups, external conferences, speaking engagements and publications.
• Company‑sponsored trips to Manila and a chance to earn a dedicated beach‑house week in Southeast Asia.