Social Media Operations Specialist – Chinese Speaker

About the role

We are looking for a dynamic Social Media Operations professional who is fluent in Chinese to join our fast‑growing iGaming client in Tbilisi, Georgia. The role will own the company’s social media presence across key Latin American markets, driving brand awareness, audience engagement and user acquisition.

Key responsibilities

• Lead content strategy and growth planning for platforms such as Facebook, Instagram, TikTok, YouTube and Telegram in overseas markets, focusing on Brazil and Mexico.
• Build and grow social media accounts from scratch, establishing brand tone, content matrix and fan communities.
• Research local user culture, trending topics, memes and entertainment trends to create highly engaging content.
• Plan and execute topic challenges, online campaigns and community interactions to boost fan loyalty and conversion.
• Analyse performance data and user behaviour to continuously optimise content and operational strategies.

Required profile

• Bachelor’s degree or higher in Marketing, Media, Advertising, Content Creation or a related field.
• Minimum 3 years of experience in media operations or content strategy/management within the iGaming industry.
• Fluent in Chinese with basic English proficiency.

What we offer

• Competitive salary package.
• Relocation assistance covering flight, visa, accommodation and meals.
• Extensive professional development and career growth opportunities in a fast‑paced environment.