Growth Manager
Salmon Group Ltd · Tbilissi
Description du poste
About the role
Salmon is looking for a Growth Manager to own the end‑to‑end scaling of its Deposits product. You will bridge acquisition, marketing, product, and business to build a cohesive growth engine that moves real commercial numbers.
Key responsibilities
- Define and execute the growth strategy for deposits, deciding what to test, scale, or kill.
- Own the deposits acquisition budget and allocate spend across channels.
- Conduct user research to understand motivations, fears, and trust factors.
- Design, launch, and iterate experiments across paid media, landing pages, onboarding, and retention.
- Collaborate with marketing, design, origination, affiliates, and SEO teams to align campaigns.
- Track and analyze core metrics such as CAC, activation, average balance, retention, reactivation, and LTV.
- Build a clean experiment tracking system to ensure learnings compound over time.
Required profile
- 5+ years of experience in growth, performance, or product marketing.
- Experience in fintech, banking, or digital consumer services is a strong plus.
- Self‑starter who can generate ideas without a brief and ship them.
- Proven track record of tests that moved key metrics.
- Comfortable working with both qualitative and quantitative research.
Required skills
- Google Analytics (GA)
- AppsFlyer
- Tableau
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads Manager
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Salmon Group Ltd
Tbilissi