Email Marketing Specialist

About the role

We are seeking a detail‑oriented Email Marketing Specialist to join our Marketing Operations team. You will own the end‑to‑end creation, testing and deployment of email campaigns using Adobe Marketo Engage, turning design concepts into high‑performing, responsive messages.

Key responsibilities

• Build, format and modify responsive email templates and landing pages using Marketo’s modular editor.
• Use HTML/CSS to troubleshoot layout issues and ensure cross‑client rendering.
• Convert Figma designs into pixel‑accurate, cross‑client compatible emails.
• Create and maintain Marketo landing pages, forms and reusable design‑system components.
• Configure Smart Campaigns, Smart Lists and diverse campaign types (single‑cast, nurture/drip, webinar promotions).
• Manage assets, tokens, dynamic content and program structures following Marketo best practices.
• Support database hygiene, list management, lead scoring and routing logic.
• Monitor deliverability, rendering and tracking; perform QA on all emails.
• Set up and execute A/B tests on subject lines, sender names, layouts and send times.
• Define target audiences with compliant filters (GDPR/CCPA/CAN‑SPAM) and embed correct UTM parameters.
• Track campaign performance metrics and flag delivery issues.
• Collaborate with design, content and campaign teams to gather requirements and manage approvals.
• Maintain the production calendar and document coding standards.

Required profile

• Minimum 2 years of hands‑on experience building and executing campaigns in Adobe Marketo Engage.
• Marketo Certified Professional or Associate is a strong plus.
• Strong eye for visual layout and HTML email development.
• Experience working in a fast‑paced, always‑on marketing environment.

Required skills

• Adobe Marketo Engage
• HTML
• CSS
• Figma
• A/B testing
• UTM tracking
• Email client rendering optimization
• Marketo Smart Campaigns
• Marketo Smart Lists