Technical Marketing Operations Manager (MarTech)

About the role

Helfy is a technology group building digital healthcare infrastructure, centred on DoktorABC, a telehealth marketplace connecting patients, licensed doctors, pharmacies and delivery partners. It is looking for a hands-on, highly technical Marketing Operations Manager who enjoys building workflows, connecting tools and troubleshooting why things do not work. The role supports the systems, data and automation behind customer communications so that every email, SMS, push and in-app message reaches the right patient at the right moment, in the right market, with the right consent. It works closely with the CRM team, which owns strategy and messaging, while this role focuses on execution.

Key responsibilities

• Manage the marketing tech stack day to day, working hands-on in HubSpot (or other marketing automation platforms) to build and maintain workflows, lists, properties, forms, reports and lifecycle automations.
• Build and run campaigns and journeys: set up email, SMS, push and in-app campaigns and trigger-based journeys, covering segmentation, build, QA, testing, scheduling and launch.
• Keep data clean and reliable: maintain database hygiene, property structure, naming conventions and ongoing data checks across markets.
• Support integrations and data sync: monitor and troubleshoot data flows between HubSpot, the mobile app and the website, including identity matching, workflow conflicts and broken triggers.
• Audit and simplify existing workflows and automations, spotting errors, outdated logic, duplicates and simplification opportunities.
• Document workflows, processes and system setup, including naming conventions and best practices.
• Work cross-functionally with CRM, Product, Data, Development and Creative teams to take technical CRM initiatives from idea to live.

Required profile

• 3+ years of hands-on Technical Marketing Operations, Marketing Automation or CRM operations experience, ideally in B2C/D2C/e-commerce and app environments.
• Strong troubleshooting skills and patience to dig into why something is not working.
• Highly organised, detail-oriented and able to manage multiple tasks independently.
• High-level English.

Required skills

• Hands-on marketing automation (HubSpot is a strong plus); basic HTML and CSS for email and templates.
• Experience with APIs, webhooks or integration tools (Zapier, Make or similar) is a plus.
• Analytics and reporting tools such as Mixpanel, Looker Studio or Tableau is a plus.
• Experience using AI to improve operational processes is a plus.