Social Media & Content Specialist

About the role

We are seeking a creative and hands‑on Social Media & Content Specialist to own our social channels, generate engaging short‑form video content, and grow our online audience. You will work closely with designers and video specialists to turn ideas into shareable content that aligns with brand identity.

Key responsibilities

• Develop and manage social media strategies and content plans for assigned brand channels.
• Generate fresh content ideas, pillars, recurring formats, and individual post concepts.
• Research trends, platform‑native formats, competitors and translate opportunities into actionable content.
• Maintain the social media content calendar, ensuring consistent planning, production, publishing and quality.
• Create detailed creative briefs for designers and ensure final assets meet concept and quality standards.
• Produce short‑form video content for TikTok, Instagram Reels and similar platforms, from concept to editing, including on‑camera appearances when required.
• Collaborate with the Video/Multimedia Specialist on higher‑quality video productions.
• Schedule and publish content across assigned platforms and engage with community comments and messages.
• Monitor performance, analyse metrics and provide insights to improve future content.

Required profile

• Higher education in Communications, Public Relations, Marketing or a related field is a plus.
• Minimum 3 years of experience in social media management or content creation.
• Proven ability to develop independent creative concepts and content pillars.
• Strong understanding of major social media platforms and their native formats.

Required skills

• TikTok
• Instagram Reels
• Video editing