Marketing and Public Relations Specialist

About the role

The Marketing and Public Relations Specialist will work on‑site at the Batumi campus to develop and execute marketing and PR strategies that raise the school’s profile. You will promote programmes, events and achievements across both digital and traditional channels, supporting enrollment growth and community engagement.

Key responsibilities

• Design and implement integrated marketing and public‑relations campaigns.
• Create and publish content for the website and social‑media platforms.
• Write press releases, manage media relations and maintain partnerships with local outlets.
• Conduct market research to understand parent and student needs.
• Support enrollment initiatives and organise public events.
• Ensure consistent branding and messaging across all communications.

Required profile

• Bachelor’s degree in Marketing, Communications, Public Relations, Business or a related field (preferred).
• Experience in education, nonprofit or community‑focused organisations is an advantage.
• Fluent in English and Georgian with excellent written and verbal communication skills.

Required skills

• Proficiency with digital marketing tools.
• Social‑media management and content creation.
• Market research and marketing strategy development.
• Sales and marketing strategy implementation.