Head of Content

About the role

A large-scale international real estate and infrastructure development project, backed by investors from the UAE, is looking for a Head of Content in Batumi. The role lifts the project's visual and creative communications to international brand standards, translating business priorities and milestones into high-impact content for buyers, investors, brokers, media, government and the public. It works closely with executive leadership and owns the end-to-end content production lifecycle, acting as both art director and chief editorial quality gatekeeper.

Key responsibilities

• Turn company priorities, milestones and news into communication strategies, key messages and channel-specific content plans.
• Transform construction updates, partnership announcements and project launches into compelling sales drivers for investors.
• Tailor messages for buyers, institutional investors, media, government and the local community while keeping narrative integrity.
• Build operational content plans, assign team responsibilities, enforce deadlines and manage in-house teams and external production partners.
• Lead end-to-end content production to meet international real estate and hospitality brand benchmarks.
• Act as Art Director: set visual standards, brief 3D CGI studios, photographers and videographers, and give feedback on composition, lighting, styling and mood.
• Own copy quality: brief copywriters and write or edit launch announcements, pitch decks and sales collateral.
• Set up production workflows, collaborate with PR, Sales, Performance Marketing and CRM teams, and allocate content resources and budgets.

Required profile

• 5+ years of relevant experience in content management, including at least 2 years in a leadership role driving content strategy and execution.
• Proven experience overseeing full-cycle content production, creative teams and external agencies.
• Background in premium brand communications, real estate, hospitality, luxury or large-scale development projects.
• Strong understanding of commercial messaging, buyer psychology and investment drivers; experience with CGI/3D visualization, high-end photography and video production.
• Strong corporate, public or media communications background, with a portfolio of case studies and produced content.
• Fluent Georgian and English; Russian is an advantage.

Required skills

• Senior-level writing and editorial skills across commercial, corporate and promotional registers.
• Leadership, decision-making and project management; ability to work autonomously and manage multiple deadlines.

What we offer

• The chance to shape the narrative and visual identity of a flagship international development project.
• A collaborative environment working directly with executive leadership and international stakeholders.
• Competitive compensation and career development opportunities.