Chief Marketing Officer - iGaming/Betting Industry

About the role

NDA is an established player in the global iGaming and betting industry, focused on delivering engaging, secure and compliant gaming experiences. It is hiring a full-time remote Chief Marketing Officer (CMO) to define and execute the overall marketing vision and strategy. The CMO oversees brand positioning, user acquisition, retention and lifecycle marketing across key markets, in line with business objectives and regulatory requirements.

Key responsibilities

• Lead and mentor marketing teams, manage budgets and coordinate with product, commercial and data teams to optimise campaigns and customer journeys.
• Analyse performance metrics, run market and competitor assessments and refine go-to-market plans for new products and features.
• Own public relations and external communications strategy, build strategic partnerships and represent marketing in executive and board-level discussions.

Required profile

• Proven senior marketing leadership experience in iGaming, betting or closely related digital entertainment industries.
• Experience building and leading distributed, high-performing marketing teams in a remote or hybrid environment.
• Background in sales leadership or close collaboration with sales teams to drive revenue growth and optimise conversion funnels.
• Bachelor's or Master's degree in Marketing, Business, Communications or a related field, or equivalent practical experience.

Required skills

• Market planning and marketing management strategies aligned with business goals.
• Strong market research skills to identify opportunities and understand player behaviour.
• Public relations experience, including brand reputation, media relationships and external communications.
• Deep understanding of digital marketing channels, performance marketing, CRM and player retention strategies.
• Familiarity with regulatory frameworks, responsible gaming principles and compliance standards in relevant jurisdictions.
• Strong analytical and financial acumen, including budget ownership and ROI-focused campaign management.