Funnel Strategist

About the role

We are looking for a Funnel Strategist to own and accelerate the top of our acquisition engine. You will design, test, and launch end‑to‑end funnels that turn cold traffic into qualified leads and booked sales calls, directly impacting revenue growth.

Key responsibilities

• Build complete funnels from opt‑in pages to follow‑up sequences using tools such as ClickFunnels, GoHighLevel or Webflow.
• Create and iterate marketing angles, hooks and offers on a continuous cadence.
• Develop high‑converting lead magnets that attract qualified prospects for the sales team.
• Track and optimize funnel metrics (CPL, CVR, booked‑call rate, ROAS) in partnership with paid‑media teams.
• Reverse‑engineer competitor funnels weekly and ship improved versions before trends fade.
• Adapt proven funnel concepts from adjacent industries to our market.
• Launch experiments quickly, analyze results, kill under‑performing ideas and scale winners.
• Collaborate closely with paid media, sales and design until the funnel is live and measured.

Required profile

• 3+ years of experience building high‑converting funnels and landing pages in a direct‑response environment.
• Deep understanding of conversion psychology and direct‑response marketing principles.
• Hands‑on experience with funnel builders (ClickFunnels, GoHighLevel, Webflow or equivalents).
• Working knowledge of Meta Ads, Google Ads and core funnel metrics (CPL, CPA, CVR, CAC, ROAS).
• Proven track record of running A/B tests that drive strategic decisions.
• Strong copywriting ability for landing pages, lead magnets and hooks.
• Fluent English (C1+) with the ability to write for a US audience.
• Comfortable using AI tools to accelerate copy and asset production.

Required skills

• ClickFunnels
• GoHighLevel
• Webflow
• Meta Ads (Facebook/Instagram)
• Google Ads
• A/B testing
• Conversion metric analysis (CPL, CPA, CVR, CAC, ROAS)
• AI‑assisted copy generation