Copywriter - Paid Social Media Ad Creative

About the role

We are seeking a talented Copywriter to craft high‑impact paid‑social ad creative for Xometry and its Thomas brand. You will translate complex manufacturing and engineering concepts into concise, scroll‑stopping headlines, captions and calls‑to‑action that resonate with engineers, procurement professionals and manufacturing leaders.

Key responsibilities

• Write and test ad copy for paid‑social platforms such as Meta, LinkedIn and emerging channels.
• Develop headline, caption and CTA variations for A/B testing and performance optimisation.
• Collaborate with designers, media buyers and product marketers to align copy with visual assets and campaign goals.
• Iterate quickly based on performance data, contributing to messaging frameworks and swipe files.
• Build and maintain AI‑assisted workflows (e.g., Claude Skills) to accelerate copy production and quality assurance.

Required profile

• 4+ years of experience writing performance‑driven copy for paid or organic social media.
• Strong portfolio demonstrating ability to simplify technical or engineering topics for a B2B audience.
• Excellent English grammar, editing and storytelling skills.
• Data‑informed mindset with experience using performance metrics to refine copy.

Required skills

• Proficiency with AI‑assisted copy generation tools (e.g., Claude or comparable workflows).