Mid-level Media Buyer – Google Ads & YouTube

About the role

We are looking for a Middle Media Buyer with strong hands‑on expertise in Google Ads to join our Performance Marketing team. The role focuses on paid search across global markets and brand‑awareness campaigns on YouTube, handling both web and mobile‑app acquisition.

Key responsibilities

• Launch, manage, and optimise Google Paid Search campaigns worldwide.
• Plan and run YouTube Brand Awareness campaigns, including Brand Lift Studies.
• Manage large‑scale Google Ads account structures with a high volume of Search campaigns.
• Build and optimise acquisition across web, app, web‑to‑app, and quiz funnels.
• Launch Search campaigns for mobile applications and ensure correct tracking and attribution.
• Work with AppsFlyer raw data, including keyword IDs and campaign‑level attribution.
• Maintain clear campaign naming, tagging, and tracking structures.
• Automate campaign management and reporting using Google Ads Editor, Google Sheets, and AI tools.

Required profile

• 3+ years of hands‑on Google Ads experience, primarily with Paid Search.
• Proven experience managing both web and mobile app acquisition.
• Experience handling advertising budgets of at least $50K per month.
• Deep understanding of marketing analytics, attribution, tracking, and performance measurement.
• Strong analytical mindset with the ability to make data‑driven decisions.
• Good English proficiency (B2+).

Required skills

• Google Ads (Search, Performance Max, Display, Demand Gen).
• YouTube advertising and Brand Lift studies.
• AppsFlyer raw data handling and attribution.
• Google Ads Editor for large‑scale campaign management.
• Google Sheets and automation/AI tools such as Claude.

What we offer

• Professional growth support for courses, conferences, and English learning (up to 100% coverage).
• Remote or hybrid work format with flexible hours across international teams.
• Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year.
• Recognition programs: structured performance reviews and team awards.
• Team culture: retreats in international locations, e.g., company apartments in Cyprus.