Copywriter (Georgian)

About the role

The Academy of the Digital Industries (ADI) is looking for a creative Georgian copywriter to produce compelling content that captures audience attention, boosts brand awareness and drives sales. You will work closely with the marketing team to deliver results‑oriented copy across multiple channels.

Key responsibilities

• Develop copy for digital campaigns on various channels based on briefs.
• Create content for social media, ads, email newsletters, blogs, video scripts and landing pages.
• Collaborate with graphic designers and the UX/UI team to ensure a unified visual and textual concept.
• Optimize texts for SEO and craft effective calls‑to‑action to generate leads.
• Conduct A/B testing of headlines and ad copy, analyse results and iterate.
• Edit copy, ensure grammatical accuracy and maintain the brand’s tone of voice.
• Generate new creative ideas and help evolve the overall content strategy.

Required profile

• Minimum 2 years of copywriting experience, preferably in digital marketing, SaaS or EdTech.
• Solid understanding of SEO principles and conversion rate optimisation (CRO).
• Proven experience working with designers, UX and marketing teams.
• Familiarity with A/B testing and marketing platforms such as HubSpot or Marketo is a plus.
• Excellent writing and editing abilities.

Required skills

• SEO
• CRO
• HubSpot (optional)
• Marketo (optional)
• A/B testing

What we offer

• Professional growth in a dynamic environment.
• Supportive, collegial work atmosphere.
• Access to ADI courses and discounts for family members.
• Referral program and health insurance.