Area Commercial Manager

About the role

LC Waikiki is seeking an Area Commercial Manager to lead the commercial teams across a defined region. The role focuses on translating regional customer insights into actionable merchandising strategies and ensuring optimal sales performance.

Key responsibilities

• Lead and coordinate store commercial teams within the assigned area.
• Identify and communicate regional customer personas, preferences, and expectations to HQ product and merchandising teams.
• Monitor sales, stock allocation, and merchandise replenishment to meet commercial targets.
• Coordinate qualitative and quantitative research to capture customer needs and style trends.
• Determine and control the ideal product mix for all stores in the region, working closely with the HQ merchandising team.
• Evaluate upcoming collections for suitability to regional customer profiles and provide ranking feedback.

Required profile

• Proven experience in commercial or sales management within retail, preferably fashion.
• Strong analytical ability to interpret customer data and market trends.
• Excellent coordination skills to work with cross‑functional HQ teams.
• Ability to lead, motivate, and develop store commercial teams.

Required skills

What we offer

• Opportunity to influence product strategy for a global fashion brand.
• Dynamic work environment with a focus on growth and innovation.