Senior Marketing Manager

About the role

Foresight Group is a financial group licensed by the National Bank of Georgia, offering a range of financial products and services. The Senior Marketing Manager will drive the implementation of the Group’s marketing strategy, strengthen brand positioning and awareness, and support business growth through integrated, insight‑driven marketing.

Key responsibilities

• Develop and execute annual and quarterly marketing plans, ensuring alignment with the company’s strategy.
• Strengthen brand positioning and manage communication direction to maintain consistent key messages across all touchpoints.
• Design and manage integrated campaigns for defined target audiences, leading content strategy and material preparation.
• Oversee digital channels, website, social media and coordinate PR, media, partnership activities, and events.
• Manage relationships with agencies, designers, media partners and external contractors, and control the marketing budget.
• Monitor and analyse campaign results, market trends, competitive landscape and customer behaviour, integrating insights into future plans.
• Support sales by generating quality leads and providing relevant marketing materials and communication.

Required profile

• Several years of experience in marketing, brand management or communications, preferably in financial services or another regulated industry.
• Proven ability to plan and run integrated campaigns, strong command of digital marketing, social media and content, and solid analytical skills for measuring performance.
• Experience managing budgets, agencies and external contractors with strong organisational and project‑management capabilities.
• Excellent written and verbal communication in Georgian and English.
• Degree in Marketing, Business, Communications or a related field.