Paid Advertising Specialist

About the role

We are looking for a Paid Advertising Specialist to lead the planning, execution and scaling of paid acquisition campaigns for our portfolio of dating products. You will work remotely with a global team, focusing on Meta and TikTok platforms across Tier‑1 markets.

Key responsibilities

• Own end‑to‑end management of paid campaigns on Meta (Facebook/Instagram) and TikTok, from launch to scaling.
• Develop and implement paid media strategies for worldwide campaigns, allocating budgets across products, countries and audiences.
• Manage monthly advertising budgets of USD 100 K+ while meeting CAC, ROAS and other efficiency targets.
• Design and execute testing roadmaps covering audiences, bidding, placements, creatives, offers and landing pages.
• Analyze performance data, identify growth opportunities and provide actionable recommendations.
• Collaborate with creative, analytics, product and localization teams to tailor market‑specific advertising assets.
• Ensure accurate conversion tracking, attribution and reporting across all platforms.

Required profile

• 5+ years of hands‑on experience managing Meta and TikTok advertising campaigns.
• Proven track record of launching and scaling performance‑marketing campaigns for mobile apps, web and desktop.
• Experience running global user‑acquisition campaigns in Tier‑1 regions (US, Canada, UK, Australia, Western Europe).
• Strong understanding of geo‑specific strategies, localization, audience behavior and budget allocation.
• Advanced knowledge of key metrics such as ROAS, CPA/CAC, CPI, CPM, CTR, CVR and LTV.
• Excellent analytical skills with advanced proficiency in Excel and Google Sheets.
• Hands‑on experience with conversion tracking and attribution.

Required skills

• Meta (Facebook/Instagram) Ads
• TikTok Ads
• Campaign structure and audience segmentation
• Retargeting and look‑alike audiences
• Creative A/B testing
• Excel
• Google Sheets
• Conversion tracking and attribution

What we offer

• Fully remote work with a worldwide digital‑nomad team.
• Opportunity to shape paid‑media strategy for high‑growth social‑discovery products.
• Recognition as a two‑time “Great Place to Work” winner and a Top‑5 company for work‑from‑anywhere jobs.