Marketing Strategist

About the role

DALOOD, a contemporary Georgian fashion brand, is seeking a strategic thinker to shape its brand communication, growth, and positioning. The Marketing Strategist will translate the brand’s core identity into a clear, compelling narrative across all touchpoints.

Key responsibilities

• Define and refine DALOOD’s brand positioning, narrative, tone of voice, and key messages.
• Identify the brand’s purpose beyond the product and develop communication territories and content pillars.
• Guide the communication of collections, campaigns, launches, collaborations, and key brand moments.
• Provide strategic direction for storytelling across multiple channels.
• Gather cultural, consumer, and fashion insights to inform brand strategy.
• Create strategic briefs for creative, PR, social media, and content teams.
• Build a marketing and communication calendar aligned with brand priorities.
• Offer fresh external perspectives and challenge existing thinking when needed.

Required profile

• Strong understanding of fashion, culture, branding, and contemporary consumer behaviour.
• Strategic, creative, and commercial mindset.
• Ability to translate brand identity into clear communication direction.
• Excellent sense of taste and cultural relevance.
• Experience in brand strategy within fashion, luxury, creative industries, or relevant agencies.

Required skills