Marketing Lead (Georgia)

About the role

Yandex Georgia is looking for a Marketing Lead based in Tbilisi to lead the company's marketing efforts in the region. You will drive the growth of the company's services in the local market by developing and implementing a unified marketing strategy aligned with business objectives. Yandex Georgia is part of Yango Group, which operates in more than 30 countries across Europe, Africa, the Middle East, South Asia and Latin America.

Key responsibilities

• Lead and coordinate all marketing teams involved in promoting the company's services
• Develop and implement a unified marketing strategy that supports the company's goals and grows its service offerings
• Ensure consistent positioning and integrated communications across all products and services
• Organize and oversee the execution of marketing campaigns across all channels
• Manage internal marketing teams and external agencies to ensure high-quality, timely delivery
• Analyze the market, competition and customer behaviour to adapt strategies accordingly
• Manage the marketing budget to ensure effective allocation and a strong return on investment
• Enhance brand awareness, thought leadership and customer engagement

Required profile

• At least 4-5 years of experience in senior marketing leadership roles, preferably in a competitive industry
• Solid understanding of the Georgian market and international marketing practices
• Proven track record of developing and implementing marketing plans aligned with business goals
• Experience working with external agencies
• Ability to analyze market trends, customer behaviour and the competitive landscape
• Strong communication skills
• Fluency in Georgian and sufficient English and Russian

Required skills

• Integrated marketing strategies and brand management
• Basic financial skills to manage marketing budgets and assess ROI

What we offer

• Psychological support available in several languages
• Life and private health insurance
• Bonuses and perks