Head of Product Marketing (Core)

About the role

As Head of Product Marketing (Core) you will own the marketing strategy and commercial growth of GoMining’s flagship mining products, including Digital Miners, hashrate upgrades, the marketplace and the broader mining ecosystem. You will shape product positioning, launch and scaling globally while collaborating with Product, Finance, Analytics and executive leadership to drive sustainable user and revenue growth.

Key responsibilities

• Marketing Strategy & Leadership: Define and execute a global marketing strategy, develop positioning, messaging and value propositions, build annual and quarterly plans, and prioritize markets and growth opportunities.
• Go‑to‑Market: Own end‑to‑end launch strategy for new products, features and pricing updates, coordinate execution across Product, Design, Analytics and Operations, and ensure consistent messaging across all touchpoints.
• Growth & Commercial Performance: Manage the commercial marketing funnel, optimise CAC, LTV, conversion, retention and revenue, work with Finance on pricing and unit economics, and define KPIs to measure effectiveness.
• Team Leadership: Lead an international marketing organisation, align performance marketing, CRM, brand, content, SEO, community, partnerships and product marketing around shared goals, build scalable processes and mentor senior marketers.
• Market & Customer Insights: Own customer segmentation, market research and competitive positioning, identify new growth opportunities across regions and use analytics to continuously improve performance.

Required profile

• 8+ years of experience in Marketing, Growth, Product Marketing or Go‑to‑Market roles.
• 3+ years leading marketing teams in a high‑growth technology company.
• Proven track record building and executing global marketing strategies with a strong commercial mindset.
• Deep understanding of funnel economics, CAC, LTV, pricing, retention and revenue growth.
• Experience launching products and managing integrated marketing campaigns.
• Strong analytical, data‑driven decision‑making skills and ability to work closely with Product, Finance and executive leadership.

Required skills