Growth Marketing Lead (B2B SaaS & Payments)

About the role

Ruby Labs is building a high‑scale payment orchestration platform and needs a Growth Marketing Lead to own its digital presence. You will be responsible for the entire marketing funnel—from positioning and website to content, acquisition, and qualified pipeline generation. This is a hands‑on role that requires independent execution using AI, automation, and modern marketing tools.

Key responsibilities

• Own the product website as a primary acquisition channel, continuously improving positioning, messaging, architecture, and copy.
• Design, launch, and optimize landing pages for products, use cases, and campaigns, running A/B tests and conversion‑rate optimization initiatives.
• Analyze visitor behavior, identify funnel drop‑offs, and iterate to improve visitor‑to‑lead‑to‑demo conversion.
• Build and operate the content engine, including blog, industry insights, guides, case studies, research, product content, and newsletters.
• Transform internal expertise into high‑quality external content that educates and drives commercial intent.
• Manage the company’s LinkedIn presence, develop a consistent content strategy, and amplify the public profile of leadership and subject‑matter experts.

Required profile

• Proven experience as a growth or marketing lead in B2B SaaS, FinTech, Payments, DevTools, or similar technical startups.
• Comfortable operating independently and leveraging AI, automation, and modern marketing stacks.
• Ability to own the full marketing journey from positioning to qualified pipeline generation.

Required skills

• A/B testing and conversion‑rate optimization.
• Website and landing‑page development using modern web, no‑code, and AI tools.
• Content creation and thought‑leadership development.
• Social media management, primarily LinkedIn.
• Analytics and visitor‑behavior analysis.