CRM Product Bonus Manager

About the role

Neo Group is recruiting on behalf of its partners for a CRM Product Bonus Manager to join the partner's CRM team. The role creates, manages and optimizes bonus and loyalty mechanics in Smartico, including tournaments, mini-games and gamification features, using performance data to improve customer engagement and retention. It works closely with Product, Tech and CRM teams to launch new mechanics and keep processes documented.

Key responsibilities

• Configure, deploy and manage product-integrated bonus and loyalty mechanics (tournaments, mini-games, wheel of fortune, gamification levels) using Smartico
• Oversee the full lifecycle of gamification mechanics, ensuring correct trigger setups and reward delivery
• Work with Product, Tech and CRM teams to ensure seamless integration, event tracking and scalability
• Track key metrics (engagement, participation, redemption rates, retention, LTV) and propose data-driven improvements
• Maintain detailed documentation of Smartico configurations, logic, triggers and payload requirements

Required profile

• Proven hands-on experience configuring and launching bonus mechanics, gamification and loyalty systems via Smartico
• Deep understanding of product-integrated bonus mechanics, bonus engines and user engagement tools
• Track record of collaboration with Product, Tech, CRM and BI teams
• Analytical mindset: interpreting metrics and optimizing promo/gamification performance
• Detail-oriented, focused on campaign integrity, QA testing of mechanics and complex multi-trigger setups

Required skills

• Smartico configuration and deployment
• Bonus engine and gamification expertise

What we offer

• Remote work opportunity
• Flexible working schedule
• Interesting product and learning opportunities
• Career growth prospects