Brand Manager (Crafts) – 100% Remote EU

About the role

Foxelli, a D2C e-commerce group with ten years of history, is hiring a Brand Manager to own its craft subscription box, This Month's Craft, end to end. The box has two tracks: Creative (relaxing, artistic crafts) and DIY (practical, skill-building crafts). Churn is the main KPI, and the role is 100% remote, with a contract/freelance agreement.

Key responsibilities

• Find, test and approve crafts, scouting ideas, ordering samples, making kits yourself and judging their difficulty, instructions and quality
• Own kit quality: clear instructions, the right tools and materials, complete kits and packaging that survives shipping
• Plan the box calendar, balancing variety, seasonality and difficulty within the cost-per-box target
• Analyse reviews, customer service tickets, community posts and cancellation reasons, and use them to shape the boxes
• Own churn: understand what drives it by box, channel and track and act on it
• Work with performance marketing on channels and first-box offers, avoiding offers that attract one-box buyers
• Own the cancellation flow and failed-payment recovery, keeping saves that hold a month later
• Keep the subscription running smoothly and turn recurring customer service themes into fixes

Required profile

• 1+ year in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes
• A track record of products chosen or developed, with customer response data such as ratings, sell-through, repeat purchases and returns
• A hands-on maker who can craft and judge kits
• Supplier experience: sourcing samples, negotiating and working to cost targets and lead times
• Decisions based on customer reviews and feedback, not personal preference
• Ability to drive work through marketing, CS, design, inventory and operations without being chased
• Comfort with numbers, including reading retention tables
• Clear written and spoken English; availability during at least 5 hours of typical working hours in the EET time zone (UTC+2/UTC+3)

Nice to have

• Experience running a subscription box
• Experience writing craft instructions
• An active presence in craft communities or social media
• Shopify experience
• Spreadsheet analysis skills

The recruitment process includes a simple application form, a short guided video interview and a conversation with the manager. The fee is up to EUR 2,300 after taxes, depending on skills and experience.