Territory Sales Manager – Georgia

About the role

We are looking for a proactive Territory Sales Manager to build X‑LAB’s presence across Georgia. You will work directly with independent bicycle dealers, opening new accounts and ensuring our performance bikes are stocked on shop floors.

Key responsibilities

• Visit independent bicycle retailers regularly to showcase the X‑LAB range.
• Prospect, approach and open new dealer accounts through cold visits, referrals and industry contacts.
• Manage the full sales cycle from initial conversation to account setup and first order.
• Maintain and grow relationships with existing dealers, providing ongoing support.
• Plan and organise territory activities, track progress in a CRM system and report results.

Required profile

• Minimum 5 years of relationship‑based sales experience, preferably with small‑ to midsize businesses.
• Willingness to travel up to four days per week for face‑to‑face dealer visits.
• Strong organisational and territory‑planning abilities.
• Interest in cycling or performance sporting goods; bicycle‑industry experience is a plus.

Required skills

• CRM usage for tracking leads and accounts.

What we offer

• Full‑time, permanent position with a dynamic, fast‑growing brand.
• Opportunity to shape the market entry of a global bicycle manufacturer.
• Hands‑on field role with autonomy and direct impact on sales growth.