Product Designer - Promotions, Rewards and Gamification

About the role

This Product Designer role covers the Grow and Retain value streams, designing clear, engaging and responsible promotional experiences such as promotions, rewards, loyalty and gamification, and the journeys that connect them. It also includes internal tools and workflows that help teams configure and run these experiences. The designer owns their work from discovery through implementation review and evaluation.

Key responsibilities

• Act as Product's primary design partner, joining discovery and brainstorming early, mapping journeys and testing assumptions with research, product data and feedback.
• Design gamification and reward experiences grounded in user needs, covering the full participation journey from discovery and eligibility to progress feedback, completion, reward claiming and expiry.
• Deliver complete, consistent design: flows, wireframes, prototypes and polished UI, with responsive behaviour, localisation and all relevant states, reusing the design system first.
• Design internal configuration and operational workflows where relevant.
• Work with Engineering early, document interaction details and states, coordinate dependencies across Product, Engineering, Research, CRM and Marketing, and follow up on agreed issues.
• Use usability findings and post-launch evidence to recommend improvements and share learnings.

Required profile

• Proven mid-level or above UI/UX design experience with a portfolio showing independent ownership from concept to delivery.
• Understanding of gamification principles, player motivation, progression and feedback, and the ability to explain when a mechanic adds value or creates pressure.
• Practical experience using research, usability testing or product analytics, and collaboration with specialists.
• Clear communication in English, reliability, constructive handling of feedback and the ability to balance player needs, technical constraints and business priorities.
• Beneficial: shipped work in gamification, loyalty, rewards, promotions or customer engagement; experience with iGaming, multiple brands or markets, native apps or internal operational tools.

Required skills

• Strong interaction and visual design, including complex flows, information hierarchy, detailed interface states and accessible, responsive interfaces.
• Figma, including Auto Layout, components, variants, shared libraries and interactive prototypes, within an established design system.