Marketing Lead

About the role

Yandex Georgia is looking for a Marketing Lead based in Tbilisi to lead the company's marketing efforts in the region. You will drive the growth of its services in the local market by developing and implementing a unified marketing strategy aligned with the business objectives of Yango Group, which operates in more than 30 countries.

Key responsibilities

• Lead and coordinate all marketing teams involved in promoting the company's services
• Develop and implement a unified marketing strategy that supports the company's goals and grows its service offerings
• Ensure consistent positioning and integrated communications across all products and services
• Organize and oversee the execution of marketing campaigns across all channels
• Manage internal marketing teams and external agencies to ensure high-quality, timely delivery
• Analyze the market, competition and customer behaviour to adapt strategies accordingly
• Manage the marketing budget to ensure effective allocation and a strong return on investment
• Enhance brand awareness, thought leadership and customer engagement

Required profile

• At least 4-5 years of experience in senior marketing leadership roles, preferably in a competitive industry
• Solid understanding of the Georgian market and international marketing practices
• Proven track record of developing and implementing marketing plans aligned with business goals
• Experience working with external agencies
• Ability to analyze market trends, customer behaviour and the competitive landscape
• Strong communication skills
• Fluency in Georgian and sufficient English and Russian

Required skills

• Integrated marketing strategies and brand management
• Market analysis and budget management with basic financial skills