Key Account Manager – B2B Apple Reseller Channel

About the role

The B2B Key Account Manager will develop and manage a network of commercial resellers for Apple products. Acting as a trusted advisor, you will help partners understand Apple solutions and integrate them into their business strategies.

Key responsibilities

• Analyse the market to identify and prioritize high‑potential commercial resellers.
• Build and expand the reseller network, present business opportunities and support onboarding into Apple partner programs.
• Manage a portfolio of key reseller accounts, create development plans and drive sales growth.
• Maintain strong relationships with reseller owners, commercial leaders and sales teams, positioning ASBIS and Apple as strategic partners.
• Prepare tailored sales presentations, communicate program benefits and support commercial negotiations.
• Understand partner economics, margin structures and P&L drivers to propose profitable business models.
• Maintain accurate account information, pipeline visibility and forecasts in CRM tools.
• Collaborate with business development, marketing, operations, finance and revenue growth teams to ensure consistent channel execution.

Required profile

• Bachelor’s degree in Business, Marketing, Economics or a related field.
• 5–10 years of experience in B2B sales, key account management, channel development or reseller network management within the IT industry.
• Proven track record of developing commercial reseller networks and growing business through partner channels.

Required skills