International Brand Manager

About the role

Caucasus Auto, a Tbilisi-based importer of over a million vehicles serving 8 countries with more than 700 employees, is looking for an International Brand Manager. The role brings the global brand strategy to the local market, adapts it and runs global campaigns on the ground, while working closely with foreign partners, dealers and advertising agencies.

Key responsibilities

• Bring the global brand strategy to the market and adapt it; localize marketing materials in terms of language, tone and cultural context.
• Run global campaigns from start to finish and work daily with foreign partners, dealers, advertising agencies and teams across countries.
• Communicate requirements clearly, monitor results and coordinate joint projects.
• Manage campaign costs and use resources in line with the bigger goals.
• Uphold brand guidelines across every activity so the brand's identity and tone stay consistent everywhere.
• Research market trends, competitors and consumer behaviour.

Required profile

• At least 3 years of experience in brand management or marketing, ideally with an international brand or across several markets.
• Experience managing multi-country budgets and working with agencies.
• Fluent Georgian and English; additional languages are a strong advantage.
• Ability to research campaigns from idea to results and to understand why a message works in one market but not another.
• Energetic, decisive, able to handle many tasks at once and to choose creative solutions over standard ones.