Global Marketing Lead

About the role

CityPay Group is seeking a Global Marketing Lead to own the overall marketing direction across multiple markets. The role will define and drive the global marketing strategy, align country teams, and support business growth.

Key responsibilities

• Develop and continuously refine CityPay Group’s global marketing strategy.
• Translate business objectives into clear marketing priorities, campaigns, and initiatives.
• Define strategic direction and priorities for country marketing teams.
• Ensure marketing activities across markets are aligned with the Group’s overall strategy and business objectives.
• Identify new marketing opportunities, channels, campaigns, partnerships, and initiatives that support growth.
• Build a structured marketing approach with clear priorities, ownership, and measurable outcomes.
• Provide strategic guidance and direction to country marketing teams.
• Review and challenge country marketing plans, campaigns, budgets, and key initiatives.
• Support country teams in improving campaign quality, effectiveness, and commercial impact.
• Facilitate knowledge sharing and best‑practice exchange across markets.
• Track and evaluate country‑level marketing activities through relevant KPIs.
• Initiate and lead Group‑level marketing campaigns and communication initiatives.
• Develop concepts for product launches, partnerships, market expansion, company milestones, and industry events.
• Coordinate with Product, Expansion, Business Development, HR, and Management teams.
• Support corporate events, conferences, PR opportunities, and strategic visibility initiatives.
• Coordinate external agencies, freelancers, and marketing partners as needed.
• Strengthen and continuously develop CityPay’s overall market positioning and brand consistency.
• Define clear messaging across websites, social media, presentations, campaigns, PR materials, and other touchpoints.
• Monitor brand perception and identify opportunities to enhance awareness and reputation.
• Define, track, and analyze KPIs for global and country marketing activities.

Required profile

• Proven experience leading global or multi‑market marketing functions.
• Strong strategic thinking with the ability to translate business goals into marketing actions.
• Excellent communication and stakeholder‑management skills across diverse regions.
• Data‑driven mindset with experience measuring campaign performance and ROI.
• Ability to work collaboratively with cross‑functional teams such as product, expansion, and business development.
• Experience managing budgets, agencies, and external partners.

Required skills