Digital Marketing Manager

About the role

IntelExpress, a worldwide money transfer system, is looking for an experienced Digital Marketing Manager to join its Marketing Team at the Head Office in Tbilisi. The manager plans, executes and optimises marketing campaigns across digital channels to raise brand awareness, attract new customers and support business growth and revenue. The role works closely with designers, copywriters and other departments, leads lead generation initiatives and ensures consistent brand communication.

Key responsibilities

• Manage social media platforms and coordinate online advertising activities
• Optimise content and communication messaging, and monitor campaign performance with web analytics tools
• Develop and implement digital marketing strategies and lead generation initiatives
• Monitor KPIs, prepare performance reports and give data-driven recommendations

Required profile

• At least 3 years of experience in digital marketing and broader marketing, with a track record of integrated online campaigns
• Hands-on social media marketing experience and 3+ years with digital advertising platforms such as Google Ads, Google Analytics and Meta Business Suite
• Proven lead generation experience and strong web analytics skills
• Good knowledge of search, display and social advertising, and basic SEO/SEM and CRM or marketing automation principles
• Experience planning, budgeting and managing digital marketing projects and reporting to management
• University degree in Marketing, Business Administration, Communications or a related field; experience in FinTech or international money transfer is an advantage
• Fluency in Georgian and professional English

Required skills

• Google Ads, Google Analytics, Meta Business Suite
• SEO/SEM basics and CRM or marketing automation tools
• Web analytics and data interpretation

What we offer

• Fixed monthly salary, individually determined by experience
• Health insurance and professional development opportunities
• 6-month paid probation period