Digital Advertiser (Meta & Google Ads)

About the role

LaLaTune is a Georgian startup that turns customers' photos and stories into personalized videos, selling to customers across the EU and the US. It is looking for a Digital Advertiser to run paid advertising on Meta and Google, with the main goal of getting the highest possible return on every euro spent.

Key responsibilities

• Run and manage Meta (Facebook & Instagram) and Google Ads campaigns across EU and US markets
• Optimize campaigns for the highest ROAS and healthy profit margin, not just traffic or clicks
• Test audiences, countries, ad sets and offers in a structured way
• Manage budgets responsibly and scale what works
• Track performance daily and spot problems or opportunities early
• Build clear reports and turn data into practical insights for the team
• Keep tracking and conversion setup accurate (Pixel, Conversions API, Google tags, Shopify)

Required profile

• At least 2 years of hands-on experience running Meta Ads and Google Ads (Search, Performance Max, YouTube)
• Experience working toward ROAS or sales goals, ideally for an e-commerce or online brand
• Fluent Georgian and English
• Nice to have: experience managing high advertising budgets

Required skills

• Strong analytical skills: comfortable with numbers, spreadsheets and ad dashboards
• Ability to explain results in plain language and suggest clear next steps
• Curious, eager to learn and test new ideas fast
• Nice to have: TikTok Ads, Shopify, EU and US market experience, video ads

What we offer

• Full-time, on-site in Tbilisi, Monday to Friday, 10:00 - 19:00
• Direct impact on the growth of a young, fast-moving startup
• Real ownership: your decisions shape where the budget goes
• Room to grow into ad planning, creative strategy and performance marketing management