CRM Manager

About the role

Kursi.ge is a Georgian digital currency exchange platform serving more than 200,000 customers. It is looking for an experienced, results-driven CRM Manager to build and run its customer relationship strategy, strengthening engagement, improving retention and driving business growth. The position is full-time, on-site in Tbilisi.

Key responsibilities

• Develop and implement a CRM strategy aligned with business and marketing objectives, and define lifecycle strategies, personalized engagement and CRM KPIs
• Build segmentation by behavior, transaction activity, customer value and lifecycle stage, and design strategies for new, active, inactive and high-value customers
• Plan and oversee campaigns across email, SMS, push and other channels, audit them and use A/B testing to optimize targeting, messaging and timing
• Analyze CRM and transaction data, track activation, retention, churn, reactivation and CLV, and measure campaign conversion, incremental impact and ROI
• Deliver regular performance reports and recommendations with the analytics team
• Manage and improve the commercial use of CRM tools and processes, including Creatio, and work with Marketing, Product, Analytics, IT and Customer Support

Required profile

• Bachelor's degree in Marketing, Business Administration, Economics or a related field
• 3-5 years of experience in CRM, lifecycle management, retention marketing or related roles
• Proven track record of building CRM strategies and successful engagement campaigns
• Experience improving underperforming CRM programs and measuring commercial results
• Proficiency in Georgian and English

Required skills

• Familiarity with CRM and marketing automation platforms such as Creatio, Salesforce, HubSpot, Braze and Customer.io
• Knowledge of A/B testing, campaign analytics and performance reporting
• Nice to have: fintech, banking, payments, telecom, iGaming or e-commerce experience; BI tools and customer analytics

What we offer

• The opportunity to own and grow CRM initiatives in a growing fintech company
• Access to a large customer base and data-driven marketing initiatives
• A collaborative team environment and professional growth opportunities
• Competitive compensation based on qualifications and experience