Search Engine Optimization Specialist

About the role

The Search Engine Optimization Specialist will drive organic growth for large‑scale e‑commerce and international websites. Using data‑driven SEO strategies, technical optimisation and AI‑supported workflows, you will improve visibility, traffic and conversions.

Key responsibilities

• Develop and implement SEO strategies to boost organic visibility, traffic and conversions.
• Perform keyword research and identify growth opportunities for product, category and content pages.
• Optimise on‑page elements such as meta titles, descriptions, headings, internal linking and content structure.
• Monitor indexing, crawlability, Core Web Vitals and overall technical SEO performance using tools like Google Search Console and Screaming Frog.
• Conduct regular SEO audits, resolve technical issues and collaborate with development teams to implement best practices.
• Analyse competitor strategies, market trends and provide actionable insights to stakeholders.
• Support international SEO through hreflang implementation, localisation and multi‑market strategies.

Required profile

• Proven ability to independently manage SEO projects and priorities.
• Strong understanding of technical SEO principles, crawl budget, indexation and structured data.
• Experience with e‑commerce SEO for large websites and multilingual or international environments.
• Analytical mindset with solid problem‑solving skills and ability to communicate SEO requirements to developers.

Required skills

• JavaScript SEO
• Log file analysis
• HTML & CSS
• AI‑assisted SEO workflows and automation
• SQL
• Python
• Google Search Console
• Google Analytics
• Screaming Frog
• Sistrix
• Ahrefs
• SEMrush