B2C Retention Manager

About the role

We're looking for a B2C Retention Manager to take end‑to‑end responsibility for our customer communications: owning the strategy, optimizing email, push, and in‑app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data‑driven.

Key responsibilities

• Develop and implement a comprehensive communication strategy across all CRM channels, designing, testing and adopting best practices for email, push and in‑app communications.
• Create and execute advanced CVM strategies to drive LTV growth and increase user retention.
• Design and launch trigger‑based and bulk messaging campaigns, including A/B testing of hypotheses.
• Analyze campaign performance, track key metrics daily, generate actionable insights and adjust strategies for maximum effectiveness.
• Collaborate with data analysts to set analytical tasks, generate hypotheses, analyze user behavior and optimise promotional budgets.

Required profile

• 3+ years of relevant experience in CRM/CVM B2C marketing with proven channel ownership.
• Excellent command of modern CRM platforms and push‑notification services, from trigger setup to technical integration.
• Strong analytical skills, data‑driven decision making, hypothesis testing and confident execution of A/B tests.
• Practical experience with trigger‑based communications, user retention and win‑back strategies.

Required skills

• CRM platforms
• Push notification services
• A/B testing
• Data analysis

What we offer

• Flexible schedules and the opportunity to work remotely.
• Ambitious and supportive team with internal adaptation and training programs.
• Partial compensation for external training and conferences, corporate English school, and corporate travel discounts.
• MyTime Day Off – an extra non‑working day without loss of compensation.