Lead User Acquisition Manager

About the role

Social Discovery Group is seeking a Lead User Acquisition Manager to own and evolve the global paid‑social strategy for its B2C portfolio. You will drive growth across Meta and TikTok, manage a high‑spending media budget, and lead a remote Paid Social team.

Key responsibilities

• Develop and execute the global paid‑social roadmap, focusing on Meta and TikTok channels.
• Lead, coach, and expand the Paid Social team, setting objectives and reviewing performance.
• Allocate and forecast portfolio‑level budgets, overseeing six‑figure‑plus monthly media spend across Tier‑1 markets.
• Translate company growth targets into channel, market, and team plans tied to subscribers, revenue, CAC, LTV and ROAS.
• Design and run rigorous experiments on audiences, creatives, bidding, placements and landing pages.
• Collaborate with creative, product and localization teams to build an effective creative testing pipeline.
• Ensure high‑quality measurement, conversion tracking and attribution across app, mobile web and desktop.
• Analyse funnel performance, identify scalable growth opportunities and present recommendations to senior stakeholders.
• Evaluate new acquisition channels such as DSPs, programmatic media, connected TV and incrementality testing.

Required profile

• Proven expertise in Meta Ads and TikTok Ads at scale.
• Deep understanding of performance economics and funnel metrics (CAC, CPA, ROAS, LTV, CPI, CPM, CTR, CVR).
• Strong statistical and analytical foundation, including hypothesis formulation, experimental design and significance testing.
• Ability to distinguish correlation from causation and conduct incrementality tests.
• Experience working with cross‑functional teams in a remote, globally distributed environment.

Required skills

• Meta Ads
• TikTok Ads
• Paid Social campaign management
• DSPs and programmatic media
• Connected TV advertising
• Statistical analysis and experimental design
• Attribution and measurement across app, mobile web and desktop

What we offer

• Fully remote work with a global digital‑nomad team.
• Opportunity to shape acquisition strategy for a fast‑growing social discovery portfolio.
• Recognition as a two‑time “Great Place to Work” winner (USA & Japan) and a Top‑5 Work‑From‑Anywhere company.
• Competitive compensation aligned with senior‑level responsibilities.